I am a Freelance Fashion Stylist working and living in London, having worked in PR and for magazines for 15 years (Matches, Eve, Red, Conde Nast Traveller).

This blog is not about living off toast every night. I believe there are people out there like me: I live off every penny I earn, my wage goes towards my mortgage, bills, travel and food. But I don’t set my sights low, I still want to look stylish everyday, I’m just sensible with money where I can be to afford the luxuries. This blog grew from years of friends telling me ‘you always find the best stuff on the High Street’. And now my circle of friends has grown into readers too. This is an insight into my world.

The Frugality has been featured in numerous media sites: Grazia, The Times, The Telegraph, The Evening Standard, Conde Nast Traveller, Marie Claire and Stylist and just won the Amara IBA for Best Interiors Lifestyle Blog and Bloggers Choice 2018. I have been lucky enough to be asked to take part in Stylist Live 2016 and am one of the speakers at ELLE Weekender 2018.

Get in touch


My styling portfolio: www.alexandrastedman.tumblr.com

For commercial opportunities, please email kj@thefound.co.uk

All pictures on this blog, unless otherwise stated, are my own. Please do not use my images without prior consent. The Frugality is a registered Trademark.

My site takes advertising which may well contain cookies. You have the ability to accept or decline cookies using your web browser. For more information please visit www.allaboutcookies.org.

I use affiliate links on products on my blog which means, if you buy a product recommended by me, I sometimes make commission. This doesn’t mean, however, that I don’t fully endorse or believe in every product I suggest.

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