Everlane. You may have heard the buzz, you may not. I had heard the hype about this cool, US brand storming the fashion scene with their uber transparency using the best, fair and ethical factories (read about their ethos here) so jumped at the chance to feature it here.
The concept is very simple: well-made, stylish clothes that will last, and with a positive attitude towards sustainability. I’d heard on good authority that their t-shirts were the best around and now it’s time to try their chinos. Super soft and so easy to wear, I’m feeling these might overtake my joggers as my most worn daily go-to. And I purposely chose to shoot a black pair as this was a colour that, weirdly, I don’t have much of in my wardrobe.
I feel, sometimes, with social media, especially, we are often tempted to show ourselves ‘living our best life’ and going out in ballgowns that we forget about the everyday, functional yet beautiful pieces in our day to day styling. I love accounts like Brittany Bathgate for that, and I am always thinking about longevity in my wardrobe, really scaling back on frivolous purchases (I have bought enough in the past which I still love, but just don’t need to add to the pile!) and thinking about its use within my life.
My life is still 80% practical, and my wardrobe needs to reflect that.
Without sounding like a fashion cliche, the power of these trousers to go from day to night is always a strong reason for anything to exist in my wardrobe. I’d pair with gladiator sandals – maybe lace-up to show of the cropped leg – and a sweater on those inbetween days (sandals and sweaters is my favourite time of year! Plus this sheer sweater is the perfect loose hanging, slightly cropped version, so goes so well with high waists) and then they work so well with a clean, basic heel, too.
This is the first time I have worn Everlane, mainly because I assumed shipping would be expensive and I’d be stung by customs. It’s in fact free shipping for any orders over $100 or $15 at any other time and the customs charges are all included with these costs – phew! Standard shipping times are between 7-14 business days.
I love how open they are over why items cost what they do and who makes their clothes. The country where the item was made is listed in each decription (this bag is, for example, 100% Italian leather, made in Prato). The site is simple and easy to browse, you don’t click on page 1 of 4573 and get lost in a spiral of too much choice, and every item goes with another: if I was to design a capsule wardrobe, this would probably be it.
And that’s pretty high praise, don’t you think?!