More joy in spending less…
The Frugality is an Award-winning website set up by Alex Stedman in 2012 with a mission to democratise fashion, lifestyle, culture and interiors in a friendly and accessible way.
Alex spent 15 years working in the fashion media industry for brands such as Matches, Red and Conde Nast Traveller, styling fashion and celebrity shoots (with photographers Chris Craymer, Peggy Sirota, Kayt Jones) as well as editing Shopping pages before pursuing a Freelance styling career where she styled Next, M&S, The White Company and other leading High Stree brands. Alex now works solely on The Frugality and @alexandra.stedman social channels (with a combined following of 400k+). Alex’s ethos is ‘taste doesn’t have to be expensive’ and prides herself on finding the best pieces to invest in, whether that’s a floral bowl from Tiger, Hay candles at TK Maxx or an investment knit you will wear for years to come.
The Frugality’s newsletter lands in thousands of inboxes every 2 weeks and Alex has partnered with brands such as Aldi, Sezane, M&S, Caudalie, Ikea and Schweppes to bring together authentic and useful content. The Frugality Shop now sells affordable and useful items for the home, often working with artists (the Simone Brewster, Frances Costelloe and Tea Adasanya collabs all sold out) to bring beautiful artwork into people’s homes in an affordable way.
The Frugality is considered one of the most trusted blogs in the UK has been featured in numerous media sites and newspapers: The Sunday Times Style, BBC, The Telegraph, The Evening Standard, Conde Nast Traveller and Alex has spoken at Stylist Live and ELLE Live as an expert in her industry.
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The Frugality uses affiliate links on products which means, if you buy a product recommended by The Frugality, then we sometimes make commission. This doesn’t mean, however, that we don’t fully believe in every product we suggest.
The Frugality Ltd
Company Registration Number: 11166926
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