About

More joy in spending less…

The Frugality is a website set up by Alex Stedman in 2012 with a mission to democratise fashion, lifestyle, culture and interiors in a friendly and accessible way. Alex spent 15 years working in the fashion media industry for brands such as Matches, Red and Conde Nast Traveller before pursuing a Freelance career where she now works solely on The Frugality and her social channels (with a combined following of 350k+). Alex’s ethos is ‘taste doesn’t have to be expensive’ and prides herself on finding the best pieces to invest in, whether that’s a floral bowl from Tiger, Hay candles at TK Maxx or an investment knit you will wear for years to come.

The Frugality was relaunched in 2019 to include contributors and in 2020 The Frugality Talks hosted sold out panel discussions at Working From_ at The Hoxton, Southwark. The Frugality Shop now sells affordable and useful items for the home, often working with artists to bring beautiful artwork into people’s homes in an affordable way.

The Frugality is considered one of the most trusted blogs in the UK has been featured in numerous media sites and newspapers: The Sunday Times Style, BBC, The Telegraph, The Evening Standard, Conde Nast Traveller and spoken at Stylist Live and ELLE Live. The site also won the Amara IBA for Best Interiors Lifestyle Blog and Bloggers Choice 2018.

For press releases, events and general enquiries: info@the-frugality.com

For commercial opportunities, please email kj@thefound.co.uk

All pictures on this blog, unless otherwise stated, are our own. Please do not use The Frugality’s images without prior consent. The Frugality is a registered Trademark.

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The Frugality uses affiliate links on products which means, if you buy a product recommended by The Frugality, then we sometimes make commission. This doesn’t mean, however, that we don’t fully believe in every product we suggest.