About Me

I am a Freelance Fashion Stylist working and living in London, having worked in PR and for magazines for 15 years (Matches, Eve, Red, Conde Nast Traveller) and I launched The Frugality in 2012, a site about sensible spending and saving up for things you love.

In 2019 The Frugality relaunched and in March 2020 The Frugality Talks hosted sold out panel discussions at Working From_ at The Hoxton, Southwark.

The Frugality has been featured in numerous media sites and newspapers: The Times, BBC, The Telegraph, The Evening Standard, Conde Nast Traveller, spoken at Stylist and ELLE Live and won the Amara IBA for Best Interiors Lifestyle Blog and Bloggers Choice 2018.

Due to the high volume of emails in my inbox, I cannot reply to everything, but my address is: alex@the-frugality.com

For commercial opportunities, please email kj@thefound.co.uk

All pictures on this blog, unless otherwise stated, are my own. Please do not use my images without prior consent. The Frugality is a registered Trademark.

My site takes advertising which may well contain cookies. You have the ability to accept or decline cookies using your web browser. For more information please visit www.allaboutcookies.org.

I use affiliate links on products on my blog which means, if you buy a product recommended by me, I sometimes make commission. This doesn’t mean, however, that I don’t fully endorse or believe in every product I suggest.