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5th February 2015

*New Online Store Alert* Finery London

Fashion - By Alexandra Stedman

It has been a while since something excited launched in the High Street fashion bracket. And this is pretty exciting…

Caren Downie, previously Fashion Director at Asos (where I worked with her for Red’s Women of The Year shoot and developed a major fashion crush), along with Emma Farrow (ex Topshop Design Director) have put their creative juices into a cool, modern online fashion brand: Finery. And it launches TODAY.

It’s not fast fashion – think of it a bit more like Cos – it’s pieces that last, and you’ll love, and more importantly, that you can afford. 

Most prices are between £40 and £80

I bought a pair of ankle grazing navy trousers as a sneak preview – and I love them, a great fit and good quality – I’ll definitely be wearing them for LFW!

THE FRUGAL EDIT

Shop the collection at www.FineryLondon.com



By Alexandra Stedman

Fashion Editor, Blogger, Realist

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Comments

  1. Lady of Style says

    5th February 2015 at 8:39 pm

    Very interesting, I already had a look and found a couple of pieces!

    Annette | Lady of Style

    Reply
  2. Sri Divya says

    22nd February 2016 at 5:07 am

    Great article. I am happy to see this post. Thanks for sharing.

    Shopify eCommerce Website Development

    Reply

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