Yep, what we’ve all been waiting for – affordable, chic homewares launched by a High Street giant – H&M furniture is here.
Albeit a small offering right now, I’m hoping it will expand in the future.
I kind of predicted this a few years ago when I was chatting to the Head of Design at H&M Home – I was begging for a range of affordable furniture that wasn’t Ikea and she was nodding and smiling. It was probably already in the pipeline then, but I’d like to think I spearheaded the movement.
I’ve been chatting with a lot of readers about the lack of really affordable furniture out there – yes we have Made and Swoon but a console table or cabinet will still set you back upwards of £300. I always look at brands like Target in the US and feel there has always been a gap in the market which only Ikea really fills.
At the moment, for me, this H&M range is gorgeous but I think there needs to be more product and a bit more variation for me to really start shopping – I’ve seen the bench and cushion in Kate Watson-Smyth’s lovely home and it looks fantastic and waiting for an area to be finished to see if we need it! But I am positive the range will evolve over the next year or so.
In terms of practical, chic pieces – it’s perfect. What do you think? I’ve added an edit of the best things to buy below (and a few items are yet to drop such as the woven and black benches, which I have my eye on!)…
Oh great news!! I love a bit of H&M Home and really can’t wait for this new range to be launched here.
I’m with you re Target. Shopped there a lot when we lived in Florida. Even when I go back I can lose hours in there. The prices are amazing for furniture but just won’t fit in my case!
I have bought so many amazing things from Target over the years, and they have some amazing collaborations !!
I was so thrilled to see this last week, I just wish there was more. H&M always sends out such beautiful imagery for their home edits and there is always a piece of furniture in the photos that I love, but I get confused as to what is from H&M and what is not. Would love to be able to buy all the pieces in their beautifully styled photos!
I agree – and not everything is online yet….like the bench (always the bits I’m after!) x
Where’s the store, Alex? Dying to go! ??
Usually the High Street Ken or Oxford Street store is best – but haven’t seen it instore yet, lots on online already! x
Hi I really like these styles. I always want my room to be gray and black theme. Lovely!