A special London Fashion Week Invitation...

Leather jacket: £295, Jigsaw. ‘1970’ jumper: £290, Bella Freud. Denim shorts: River Island (but buy similar here). Trainers: £50, Vans. Sunglasses: £98 with prescription lenses, Bailey Nelson. Photographs: Christopher O’Donnell

*This event has already been oversubscribed*. Thank you so much for the amazing response, I will email everyone who is coming now, so expect an email this weekend if you have made the guestlist. And I promise there will be more events!

So London Fashion Week is fast approaching…and to kick off the celebrations, I am teaming up with one of my all-time favourite brands, Bella Freud, to host an intimate evening of drinks, canapes and an exclusive 20% discount in the Marylebone store 6-8pm on the eve of LFW, Thursday 15th September.

Most of you know my obsession with Bella Freud’s knitwear, it’s one of those brands I just believe to be a good investment. Whenever I throw mine on, I feel put together and instantly ‘done’. So I am super thrilled to be hosting an evening in her amazing store on uber cool Chiltern Street, where I will be talking through my favourite pieces in store and discussing ways to style – so come with questions for me!

The store is also offering a 20% discount on the evening (excluding fragrance and candles) as well as a set of matches with every purchase. But more importantly, it’s just a chance for us to catch up over some drinks and chat all things fashion.

Spaces are limited, as it’s quite an intimate venue, so please RSVP with names to alex@the-frugality.com.gridhosted.co.uk.