(Not so) local haunts

Sweatshirt: £49, Hush. Skirt: £65, Hush. Bag: £19, Accessorize, interchangeable straps: £12 each, Accessorize. Trainers: £49.99, Vans at Zalando.  Sunglasses: £98 with prescription lenses, Bailey Nelson. Photographs: Ella Sadika
Despite living in one of the biggest cities in Europe, I always struggle to find good locations to shoot. The best ones sadly are never close to my home…
So when Hush asked me to pick one of my favourite areas in London, I was kind of stumped. There are so many for me, I feel like London has become a bit like Tokyo with no real centre anymore, just pockets of fabulousness dotted all over.
But I did know where I wanted to go back to (after featuring it a while back for my best brunch feature) – Farmacy, between Notting Hill and Bayswater. It’s my favourite place to shoot as all the streets are dreamy and it’s relatively quiet (I suppose they’re used to celebs round there, so no one even looks twice at a blogger being photographed), plus I love a good veggie burger. So it was the perfect place for us to do these photos.


It was one of those rare days where it wasn’t quite chilly enough for a coat (and I’m definitely not ready for tights yet). So the all-black look was broken up with a cross-body bag and a bit of skin. Despite not doing colour very much, I actually rarely wear head to toe black but there’s something light and airy about this. Hush always has an effortless feel about its clothing, which suits my style to a ‘T’. The logo sweatshirt is a great price (although I also have my eye on the ‘Love’ jumper), and quite a few friends have assumed it was designer.



Farmacy, to me, is one of those places I’d take people to brunch or lunch if I wanted to show people what the area has to offer. It’s always buzzy, the food is reasonably priced and delicious, and all plant-based so you won’t leave thinking ‘I shouldn’t have eaten all that’ (which happens to me, frequently). And you are guaranteed to get a nice instagram out of it.




I can confirm, the ‘Farmacy burger’ is delicious
And post lunch? We headed to the nearby streets to take obligatory photos by classic motors and pretending we lived in a house with columns. And tried our hardest not to shop in Matches, just up the road on Ledbury Road (and where I spent all my wages whilst working there back in 2004)…



Sweatshirt: £49, Hush. Skirt: £65, Hush. Bag: £19, Accessorize, interchangeable straps: £12 each, Accessorize. Trainers: £49.99, Vans at Zalando.  Sunglasses: £98 with prescription lenses, Bailey Nelson. 
I’m still wearing most things with trainers, except I’ve been swapping the Stan Smiths for these ‘Old Skool’ Vans more and more. Who What Wear have described these as THE trainers of the season and I’m glad to be on the band wagon (although I’d probably still swap them for these from Hush, which I’ve been longing for but sold out of my size!).




This post was in collaboration with Hush, such a fab brand for understated classics. Shop my edit below:


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  1. Cool outfit, Alex! The sweater is especially cute. And FARMACY looks like a great place for lunch in one of my favourite shopping areas. I'd love to try one of their burgers on my next trip to London. I wonder if they are child friendly? I am travelling with my (mostly well behaved) 2 1/2 years old daughter… Brigitte x

  2. Not ready for tights yet, Alex? I've been in opaques for weeks now! But I guess that's the difference between bloggers and those of us who have to leave the house at the crack of (chilly) dawn for work.

  3. Love the top! I have the 'Love' jumper and so tempted to order this one now as I have a 10% off and free next day delivery! Their clothes are so versatile.

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