It’s here, and one of the H&M collaboration collections I have been most excited about for a while. H&M x Erdem lands online 2nd November (and quite a few of you, exciting, managed to secure preview tickets through my Instagram for 1st – hopefully see you there!).
Expect a whole lot of lace, gothic florals and bows – with a few cool knits thrown in for good measure – but one thing you shouldn’t expect it to be is super cheap.
The fabrics are superior and well made (from what I have seen) and the prices I have only seen in Euros but expect to pay around £100 (at least) for the dresses.
That’s not to say there aren’t some beautiful pieces to be had, and I will still be queueing up to see if I can get some pieces (especially for Christmas/festive events).
A few readers have asked me what pieces I would pick, so thought I’d do a little round-up here (the full length dress is my DREAM piece, but it is also one of the priciest, just to warn you!):
I think any of the dresses and pyjama blouses would be a great buy, as they’re pretty timeless and you would bring them out in years to come (I still have some friends who bring out their H&M x Lanvin pieces and they look fabulous!).
If you’re not looking to spend too much, I’d go for a silk scarf, it would add a ‘bit of something’ to a classic crew neck and jeans look, especially under a wool coat.
Good luck online and in store on Thursday 2nd November – hope you manage to get something fabulous and please tweet or message me on Insta (@thefrugality) with your buys – I’d love to see what people get their hands on!