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26th May 2015

What’s all the buzz about? Reformation…

Fashion - By Alexandra Stedman
Instagram/CamillaMackintosh – wearing a Reformation dress

Whilst shooting for Red magazine in New York back in October, the model Caroline Winberg told me “you MUST check out Reformation, you’ll love it”. Oh how I wish I’d heeded this advice. Instead, I bought a single slice of pizza and took it back to my Hotel room and slept off my jetlag. 

Now I am pining over everything from this New York store and can’t believe I missed my opportunity for a rummage and a huge try on – the bad news? The conversion rate. The good news? It ships worldwide with free shipping. And it’s cheaper (and in my opinion cooler) than J Crew.

Instagram/PinSykes – wearing Reformation shorts

Due to some killer social media, a lot of the styles are sold out but they update regularly. If you’re looking for a wow, love me forever holiday dress, which no one else will be wearing (unless, of course, your holiday is New York), then you M.U.S.T check it out.

‘Nashville’ dress: $168
‘Nessy’ skirt: $178
‘Riley’ dress: $198
‘Pike’ pant: $178
‘Portofino’ dress: $158
‘Mariana’ dress: $198

By Alexandra Stedman

Fashion Editor, Blogger, Realist

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Comments

  1. luisasanders says

    26th May 2015 at 10:42 am

    I've been hearing a lot about this brand lately! A bit out of my price range but for a special 'treat' purchase it seems reasonable…and I have a birthday coming up!!! I don't suppose you know what the cut/sizing is like? I'm alway wary of buying internationally online and then having the hassle and expense of returning items when I've misjudged the size…

    Reply
    • Alexandra Stedman says

      27th May 2015 at 9:29 pm

      I know what you mean….seems a risk. I just bought a dress from Cecilie Copenhagen (another obsession) – thank god I risked getting a size too small as they are roomy! Not tried Reformation sadly but will ask around x

      Reply
    • luisasanders says

      28th May 2015 at 7:55 am

      Thankyou!

      Reply
    • Alexandra Stedman says

      31st May 2015 at 6:02 pm

      My friend bought 2 dresses and said they were a great fit and really true to size….but she did say she had to pay Customs charges ;( sometimes you can be lucky with those (I have never had to do it yet) but something to think about – maybe ask a friend if they are going!

      Reply
  2. Laura Neal says

    27th May 2015 at 8:54 pm

    I am totally obsessed with Reformation. From the cool girl vibes and their ethical messages, to all their branding and marketing, it is utter love. I'm saving up my pennies for a few dream pieces from them but every time I scroll through the site, I think i could wear just Reformation, forever!
    xxx
    Chambray & Curls

    Reply
    • Alexandra Stedman says

      27th May 2015 at 9:31 pm

      Me too – but it's so hard to choose which one to invest in! x

      Reply
  3. FrugalFashionista says

    29th May 2015 at 4:19 pm

    I bought two items from them last year, pajama pants and a dress, can recommed!

    Reply
    • Alexandra Stedman says

      29th May 2015 at 11:15 pm

      It's worth the flight to NYC alone!

      Reply

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