Hej, Stockholm

Sunglasses: Asos (old but similar from Topshop here). Trench: J Crew (old but am loving this version from M&S here). Top: And Other Stories (old). Skirt: £27.50 in the sale, Preen x Debenhams. Bag; Charles & Keith (old). Trainers: £54.99, Vans. Photographs: Christopher O’Donnell.

Last week, I was in Stockholm for another Scandi fashion week – a chance for me to revisit one of my favourite cities, but also to see what their fashion week is all about. And it definitely didn’t disappoint.

Filled with super stylish Swedes and cool shows such as Toteme, House of Dagmar and Rodebjer, it was really interesting to do Fashion week a little differently. And obviously I made the most of the last sunny day – walking around Gamla Stan, Sodermalm and seeking out the perfect meatballs…

We found this empty alleyway in Gamla Stan and couldn’t believe our luck – it was lovely shooting amongst the coloured walls. Now, I’m pretty sure I was the only one wearing ‘old’ clothes to Fashion week again – truth is, I am still in that inbetween stage with my wardrobe where I haven’t yet decided what to buy for the new season. Absolutely everyone (at Copenhagen and Stockholm) were wearing sock boots – especially the Balenciaga floral ones – and I’m still unsure if they’re for me, yet.

I also find it hard to commit to winter clothes when summer is still having a bit of a final hurrah. So this Debenhams skirt came with me and worn with trainers and a trench, i still felt like myself.

Necklaces: Carrie Elizabeth Jewellery.

Sunglasses: Asos (old but similar from Topshop here). Trench: J Crew (old but am loving this version from M&S here). Top: And Other Stories (old). Skirt: £27.50 in the sale, Preen x Debenhams. Bag; Charles & Keith (old). Trainers: £54.99, Vans.

I was a guest of Stockholm Fashion Week for the duration of my trip (but paid for my photographer and all my meals!).


  1. Love how you highlight the need to feel like yourself. I hate that feeling of being uncomfortable because something isn’t quite right…. really inspiring 🙂 x

    1. Thank you – shooting with light is only something we’ve learnt about recently – and I must admit, finding a street to shoot in that’s pretty, has good light AND not filled with tourists is a struggle! xx

  2. You look really cool! The reason why I am following you is that you are always yourself, no matter how the circumstances are. I feel your words, when you are surrounded by the crowd in top new clothes and so called must haves, it can cause weird feeling. i like and respect you Alex for proving that we need great essentials that we can rework. You are the best ambassador for communicating that message that we should decide what is for us” must have”. On the side note, I don’t like that everyone is wearing sock booths, especially those with floral design (likes of Balenciaga and Zara); I can’t imagine incorporating them in my wardrobe and I think they are impractical and only for nice or eventually windy weather (not suitable when it’s raining). who cares that half of Stockholm girls wears it. Best wishes from Frankfurt, you are great!

    1. I love your ‘down to earth’-ness! It’s important to wear what you feel comfy in, regardless of whether you’re the only one not wearing sock boots! Going your own way and being true to yourself is way more stylish!

    2. Thank you!! Well, I never get stopped by street style photographers but quite enjoy not having that pressure! Some of the girls looked fabulous in those floral boots, but I would feel out of my comfort zone for sure (and definitely not for the rain!!) xx

  3. Hello from Germany! You look absolutly fantastic and I just had to buy a skirt quiet similar to yours since it is so versatile!
    Actually, I have a question concerning the fashion week in Stockholm. In your stories you were showing an invitation card that was made from metal and I am searching the Internet to find something similar for a corporate event that I am currently putting together.
    It would be great if you could tell me which company used that gorgeous invitation, maybe I could contact them.
    Thank you very much!
    Best wishes

  4. Hi – it’s reassuring to hear that you suffer from the ‘inbetweeners’ in September. I’ve been mulling over the move to sock boots too – and thought perhaps you’re the one to solve a style issue that’s going round in my head at the moment? Do you think they can work with the type of straight jeans you often wear?

  5. Love this skirt. Am cursing you for introducing to Madewell (love the khaki ruffled skirt which has just arrived) when I am supposed to be saving for a wedding and a house move!

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