I’ve had a bit of a pretend business plan in my head for a while…
It was for an affordable beauty brand where the product works, but the packaging was spot on. It was mainly for dry shampoo, because let’s face it, we all use it and don’t spend a fortune on it, but why can’t it look expensive?
And of course, H&M beat me to it. I went to the new Covent Garden store (3 floors of brand new shopping heaven) last week and they had an entire beauty store, filled with minimalist products that wouldn’t look out of place on Net A Porter or an Aesop store. Needless to say: I stocked up.
I’ve always strived for the day when all my shower products look like a chic Hotel, but there is no way I’ll ever be at the level of Aveda only products. Not when the bulk of my money right now has to go on brass fittings and monochrome floor tiles. And as much as I would love to spend a fortune on shower gel, at the end of the day, the packaging is 90% of the time more important!
But more importantly: these products actually work. Their highlighter, for instance, is better than a lot of designer products.
So for now (and the future), this range will do nicely.